Post by account_disabled on Feb 27, 2024 3:53:36 GMT -5
Developing a mobile application can be an undeniable competitive advantage for a business. Now users not only play games, sit in social networks, but also confidently make purchases, order transport products, study courses and book tickets through mobile applications. Content: FB capabilities for app advertising. Preparation and launch of advertising using the example of working with AppsFlyer. How to optimize application advertising on Facebook/Instagram? It is important for businesses to take advantage of such an audience source as mobile applications. On average, every Ukrainian has about 40 applications installed on his phone, in which he spends 80% of the time using the smartphone. At the same time, the trend of mobile traffic growth is maintained.
Statistics "Audience of mobile application users" It is not difficult to estimate the potential volume of users of Android and iOS devices in Ukraine EL Salvador Mobile Number List through Facebook tools. About 15 million users use Android, 3.5 million use iOS. According toresearch, all in Ukraine 70% of users use smartphones to access the Internet. Let's consider the preparation, launch and options for optimizing advertising results using the AppsFlyers service as an example. FB capabilities for app advertising For mobile application advertising, Facebook Ads Manager offers a separate "App Install" campaign type. Algorithms and settings of this type of campaigns were specially configured for effective promotion of applications.
Type of advertising campaign "Installing programs" in the Facebook interface This campaign type is designed to get the maximum number of app installs. Before starting optimization and launch, you need to decide on the purpose of your advertising activity. Facebook offers standard marketing objectives for app ads. The easiest is to increase traffic to the page with your application. It does not require additional installation of the SDK, but the results of such a setting can be evaluated only in terms of received clicks on advertising. Much more interesting goals are installing the application, maintaining an audience, receiving events in the application.
Statistics "Audience of mobile application users" It is not difficult to estimate the potential volume of users of Android and iOS devices in Ukraine EL Salvador Mobile Number List through Facebook tools. About 15 million users use Android, 3.5 million use iOS. According toresearch, all in Ukraine 70% of users use smartphones to access the Internet. Let's consider the preparation, launch and options for optimizing advertising results using the AppsFlyers service as an example. FB capabilities for app advertising For mobile application advertising, Facebook Ads Manager offers a separate "App Install" campaign type. Algorithms and settings of this type of campaigns were specially configured for effective promotion of applications.
Type of advertising campaign "Installing programs" in the Facebook interface This campaign type is designed to get the maximum number of app installs. Before starting optimization and launch, you need to decide on the purpose of your advertising activity. Facebook offers standard marketing objectives for app ads. The easiest is to increase traffic to the page with your application. It does not require additional installation of the SDK, but the results of such a setting can be evaluated only in terms of received clicks on advertising. Much more interesting goals are installing the application, maintaining an audience, receiving events in the application.